E-COMMERCE/RETAIL > CopsPlus.com


Below are just a few samples of the 300+ prodcut descriptions I wrote for the online e-commerce site, CopsPlus.com.

I connected with CopsPlus through UpWork and was originally contracted to write 100 product descriptions. They would provide the product name, an image and (if I was lucky) raw copy from the manufacturer, though most often I needed to do quite a bit of research. I'd then write a new, original description and bullet points for each product with keywords and phrases to help with SEO. I also had to adapt to the company's constantly changing requirements and style guide, such as industry terminology, bullet information (which they no longer use) and copy length. I taught myself a lot about products I'd never purchased or owneed - guns, knives, tactical gear, etc. - and an industry that was entirely very unfamiliar to me.



12-guage 870 Wingmaster Deer Barrel by Remington


Be ready for just about anything with the 12-guage 870 Wingmaster Deer Barrel by Remington. This 20-inch barrel comes with a fully rifled choke and vented rib sights for superior accuracy. It has a three-inch chamber that will accommodate 2.75-inch and 3-inch shells when used with a Magnum receiver and 2.75-inch shells with 2.75-inch receivers. The barrel has a polished, professional look thanks to the high-gloss finish.

Please Note: This is a special order item that takes 4 to 6 months to be shipped from Remington.

  • Fits: Super Magnum, Magnum and 2.75-inch receivers
  • Compatible with both 2.75-inch and 3-inch shells when used on Magnum receivers
  • Compatible with 2.75-inch shells when these barrels are used on 2.75-inch receivers
  • Fully rifled choke
  • Vented rib rifle sights
  • Dimensions: 3-inch chamber | 20-inch barrel length




Automatic Folding Knife by Smith & Wesson


This automatic folding knife is another great example of Smith & Wesson's M&P (Military & Police) line of high-end pocket knives (model no. SWMP1600). The CPM-S30V steel blade measures 3.375 inches long with a plain-edge, drop-point design and a satin matte finish. The anodized aluminum handle has long, smooth texture for a nice grip. It also has a safety slide, a plunge lock and an automatic push-button opener. And, for easy carrying, it has both a tip-up style pocket clip and a hole at the end of the handle for a lanyard. This every-day tactical knife by S&M is made in the USA.

  • Overall Length: 8.125 in. (21.6 cm)
  • Handle Length: 4.75 in. (12.2 cm)
  • Blade Length: 3.375 in. (9.4 cm)
  • Weight: 4.6 oz.
  • Blade Style: Drop point
  • Blade Material: CPM-S30V steel
  • Handle Material: Aluminum
  • Pocket Clip: Tip up
  • Opener: Automatic
  • Lock Type: Plunge
  • Made in the USA




Bioshield Decontamination Spray by Premier Crown Corp


The Bioshield Decontamination Spray (model no. BSP4) by Premier Crown Corp. quickly and easily neutralizes and the irritating effects of tear gas and pepper sprays. Made using all-natural herbal ingredients, this non-toxic decontaminant is has been specially designed to penetrate oily resins and then draw out, break down and immediately neutralize the molecular structure of the chemical agents. To use, simply spray this on affected areas - eyes, hair, nose, etc. - and then blot it out with a paper towel until irritation has ceased. Then safely spray it on other contaminated objects - furniture, pets and so on - to prevent re-contamination. The 4-ounce bottle easily fits into a small pocket, making it an affordable no-brainer to add to any on-site emergency kit.

  • Bioshield neutralizing agent made with natural herbal ingredients
  • Quickly neutralizes OC Pepper, CN, CS and other chemical agents
  • Safe to use on people, pets, clothing and furniture
  • Removes irritation and burning of the eyes, ears, skin, nasal passages, and mucous membranes
  • Manual pump 4-ounce spray bottle
  • Refillable




Collapsible Buttstock with Adjustable Cheek Piece by Command Arms


This collapsible buttstock by Command Arms includes an adjustable cheek piece (ACP) that attaches to the CBS Picatinny rail on the side. The cheek piece can also be removed to allow for other accessories to be added such as a magazine holder (MPS). The buttstock and cheek piece are made using reinforced polymer. It also has a built-in, snap-tight, latching compartment that can accommodate four CR123 batteries. The butt pad is made with non-slip rubber and tapered at an angle to allow fast shouldering and to help make it a bit more comfortable, even when using it with body armor. The cheek piece is height adjustable - for alignment with optics - and horizontally adjustable along the rail.

  • Snap-tight latch compartment provides storage for 4 CR123 batteries
  • Side Picatinny rail allows addition of Adjustable Cheek Piece (ACP) or Mag Holder (MPS)
  • Rubber non-slip butt pad with tapered angle allows faster shouldering and increased comfort with body armor
  • Two ultrasonically welded metal quick release sling mount points
  • Height adjustment for eye alignment with optics
  • Horizontal adjustment along Picatinny rail




Discreet Pistol Case by Voodoo Tactical


That's not a lunchbox. That's one of the most discreet, fully functional pistol cases around. Part of Voodoo Tactical's Discreet lineup, this pistol case includes three uniquely sized hook-and-loop holsters to carry just about any size pistol and eight magazine loops to carry plenty of ammo. The body of the case is made with 1000D Cordura nylon and finished with super-secure stitching and high-quality zippers. Inside is a large zipper pouch with three smaller, attached pockets for carrying small items. On the outside is a zippered pocket that goes the length of the case, perfect for quick access to extra items in tow. On top is a rugged, reinforced handle and lockable zipper pulls to keep the case from inadvertently opening and revealing the secret goods inside. The Discreet Pistol Case is G.S.A.-compliant.

  • Discreetly carry one pistol
  • Three different size ambidextrous hook-and-loop holsters
  • Eight magazine holder loops
  • Large zippered accessory pouch with three attached smaller zippered pockets
  • Full-length zippered outside pocket
  • Reinforced carry handles
  • Lockable zipper pulls for the main compartment




GloBrite Ghost Glow Multi-color Sight Paint Kit from TruGlo


Keep the sights on your favorite firearms nice and bright with the GloBrite Ghost Glow multi-color sight paint kit from TruGlo (product no. TG985B). These easy-to-apply paints go on smooth and last for ages. They create a durable, protective coating that also helps maintain the bright coloring of your sight, making it much easier to line up and aim true. This set includes three high-visibility colors as well as three luminescent colors that become even brighter in the daylight. Standard sights will never seem the same after using these super bright sight coatings.

  • Six (6) bright gun sight coatings
  • Three (3) high-visibility colors: Green, orange and yellow
  • Three (3) light-activated luminescent colors: Yellow, orange and green
  • Goes on smooth
  • Made in USA




Grid Folding Knife by Kershaw


The Grid folding knife by Kershaw (model no. 2200) is a dark beauty, designed to exude a foreboding, tactical vibe. Its dark design begins with the pure steel handle that has been magically turned grey thanks to a carbo-nitrate coating. The 3.7-inch blade is released using Kershaw's proprietary dual-method system - you can either pull back the built-in flipper or push the thumb stud - revealing a modified drop-point, plain edge that looks a lot like a tanto. Its non-reflective, matte design not only looks great but also helps prevent corrosion so it will last even longer. When folded back, the locking system keeps the blade safely in place. As with all Kershaw knives, the Grid has a reversible pocket clip and tie-off holes for adding a lanyard.

  • Blade Material: 8Cr13MoV with a black-oxide coating
  • Handle: Pure steel with a grey titanium carbo-nitride coating
  • Modified drop-point blade with a piercing tip
  • Kershaw's SpeedSafe assisted release system
  • Sturdy frame lock secures blade during use
  • Smooth grip with finger bevel and notched stopper near the blade
  • Reversible pocket clip
  • Length (inches): 3.7 (blade) | 8.4 (overall)
  • Weight: 4.8 oz




A-Zoom Snap Caps by Lyman


Lyman's snap caps are excellent and economical training rounds, ideal for firearm testing and training purposes. These metal A-Zoom Snap Caps have been precision, CNC machined from solid aluminum to precise cartridge dimensions. They are then hard anodized both to give the caps an extra-long life span and to provide supremely smooth functionality. That means they can be used more than 3,000 times while keeping the firing pin safe. That's more than thirty time longer than average plastic rounds. These are great for practice drills, firearm training or weapon tests. Keep them in the firearm for safe storage as well.

  • Material: Hard anodized aluminum
  • CNC machined to precise cartridge dimensions
  • Functions like real ammunition
  • "Dead Cap" can withstand more than 3,000 dry fires without damaging firing pin
  • Great for testing, drills and firing practice
  • Five (5) Snap Caps per package




MSP-3 Expandable Hydration Pack by Voodoo Tactical


Stay hydrated all day thanks to the MSP-3 expandable hydration pack by Voodoo Tactical (model no. 15-7491). This kit has been expertly designed for law enforcement professionals, members of the military and hikers. It's built with rugged nylon, keeping it light and easy to clean. It has self-repairing nylon zippers and an expandable section that adds three inches to the main compartment. It's also designed for comfort with a padded, contoured and adjustable shoulder harness system, an adjustable belt and a mesh backing that helps to keep things cool. There are hose guides on both sides for both lefties and righties. Aside from the bladder compartment there is also a large storage area with mesh dividers and a key hook, making this a useful as backpack as well.

  • Professionally designed hydration system and gear pack
  • Deluxe bladder included with color matched neoprene hose cover
  • Expander zipper adds an extra 3 inches to the main compartment
  • Rugged nylon construction
  • Heavy duty self-repairing nylon zippers with pulls
  • Large front pocket has mesh dividers and key hook inside
  • Easy-grab drag handle
  • Straps for adding Universal or Alice clip pouches
  • Right or left hose guides
  • Contoured adjustable shoulder harness
  • "Keep cool" mesh backing
  • "D" ring attachment points
  • Adjustable waist belt
  • Measures (L x W x H): 7 x 4.5 x 17 inches




MSP06 Entry Assault Vest by Voodoo Tactical


The MSP06 Entry Assault Vest by Voodoo Tactical will instantly turn anyone into a walking Swiss Army Knife thanks to its numerous pouches, pockets and Velcro strips. Built on a mesh body for comfort and breathability, this vest system includes adjustable web and shoulder straps to offer a customizably snug and comfortable fit. Now for the impressive pouch lineup: There are four pistol mag pouches (one is on the adjustable holster), three full-size rifle magazine pouches and a small additional pouch. The vest also has two inside zippered pockets (useful for maps) and several universal attachment straps. The front and back also include Velcro strips for adding even more accessories. For added comfort the shoulders have been padded and, to help stabilize a firearm, it is augments with non-slip backing and a support rib. It comes with an adjustable pistol belt although you can easily add on your own. Finally, it has a grab handle securely attached to the back for easy lifting or emergency dragging.

  • Medium/Large: Fits chest sizes 37-44
  • Large/XX-Large: Fits chest sizes 41-53
  • Mesh body
  • Side-release buckles
  • Adjustable web straps
  • Fully adjustable shoulder straps
  • Four pistol mag pouches
  • A large-frame fully-adjustable holster
  • Three full-size rifle magazine pouches plus one smaller pouch
  • Two inside zippered map pockets
  • Velcro strips on the front and back
  • Emergency grab handle
  • Multiple universal attachment straps
  • Padded shoulders
  • Non-skid backing with rib
  • Adjustable pistol belt




Intruder Work Gloves by Voodoo Tactical


New to the Voodoo Tactical lineup, the Intruder (model no. 20-9079) is an impressive, reinforced pair of work gloves offered at an affordable price. The fingers and the back of the palm are crafted using soft, 100% cowhide leather that has also been padded for extra protection and to help absorb shock. The 3-inch-wide wrist has a hook-and-loop closure, allowing for an optimum fit. It also has an extra 1.5-inch "wrap strap" for added protection, helping prevent the strap from coming loose when under stress. The palm also has a non-skid surface to create an extra firm grip. The gloves have been reinforced at each stress point and all the high-wear areas so they resist tearing and wear, meaning they will last an extra-long time.

  • 100% cowhide leather
  • Tactile leather fingers
  • Sure-grip palm
  • 3-inch-wide hook-n-loop wrist closure
  • Extra 1.5-inch-wide "wrap strap" for added security
  • Reinforced at all high-wear areas

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