When I redesigned the PropelShops website, I also redesigned the logo. We needed something that was more recognizable and a high-res version we could use in print and marketing materials.

The whole idea of "propelling" yourself was made much more prominent with this treatment, both with all caps "PROPEL" and the prop popping out from the "O". As with most of my logos, if the color scheme didn't work on both white and black, I'd create a second version that would (the on-white version is below, and the on-dark version can be seen on my PropelShops site design.