When I started at Zoo, this had already been fairly well established, both on Facebook and Twitter, and my goal was to promote the new releases for various systems, as well as help keep the momentum going for the game's success. We had a lot of reviews coming in from various sites - including some great and hilarious reviews from other countries - which we enjoyed sharing on Facebook and Twitter. I also orchestrated several giveaways with other sites. (We also discovered that you could do a lot of off-course hill climbing and planned to hide some hilltop surprises in future updates.) Sadly, most of those images are no longer rendering on Facebook (likely due to Facebook and other site updates), and the Twitter account has been shut down (thanks, hackers).