To help promote the Hungry Gows mobile app, I created biographical backgrounds for each character, and we updated the fairly successful app with more creatures such as the Gowzilla shown below. Facebook posts were also supported with Twitter cross-posts, as well as some supporting Instagram posts and YouTube videos. We'd also created a Facemaker feature that allowed you to upload photos to create custom facial expressions used in the game (you can see one of my assistants in the post below).