This silly game we created in less than a week had surprising success and a decent following. The absurdity of the game
likely got it extra coverage, but we enjoyed making it... and promoting it via social media. Below are some Facebook posts including one of the "recipe cards" (most of which I wrote). The top post - and my favorite - is of the CEO showing off the Turkey Stuffin' T-shirt I designed, and was available to purchase in the app thanks to our StoreFront SDK plug-in. We supported our Facebook posts primarily with Twitter cross-posts and a micro-site. Like with our other social media, very few posts survived the great purge.