Choicizza was a local business that specialized in chocolate pizzas (unltil alrger competitors undercut her pricing and sales declined). The owner originally contacted me to integrate a new e-commerce system she'd purchased with her site. As I dug into it, I realized I was going to need to recode every page to properly display all of her products. That was the perfect time for me to redesign the site and logo to a more modern design that better refleted her product.

I scanned an actual chocolate bar that I used for the background to the menu. She really liked my Brinkley's site design, and asked for the same curve at the top, and we used the right side to display a random chocizza. The homepage was periodically updated with new promotions and the left sidebar had an affiliate box that would show a new, random affiliate with each page load. Like all my sites, this design scaled with the content and browser, so it always maintained the same look and feel.

You can see the original, old design and logo at the bottom of the page.