Good Natured Baby was a cloth diaper service my wife and I started and operated for about seven years. I created this site as a way for people to not only learn about our business and contact us for service, but also as a way for anyone to learn abouth cloth diapering.

I created the logo (used horizontally here and a vertical version was used many places as well) and, of course, the entire site. The design expanded with the content, and each section had its own header. I kept it light and simple to navigate for our customers who came from very diverse backgrounds. (Fun note: That is our child on the homepage, the inspiration for the company's name.)

I've included the "How To" page here as well, which features the monkey plush we used to demoinstrate various diaper folds. We took him everywhere and used him for in-home consultations and event demonstrations.