My wife and I launched and operated a cloth diaper service for customers in and around Cincinnati and Dayton. We used this logo on everything - web ads, Facebook, print advertising, T-shirts, etc. - and had a wide version (shown below) we used on some signage and on our website.

We wanted it to be a bit green, much like our service, with nods to nature, so I included stick-style text with tiny leaves sprouting out.